About me.

As a UX/Product Designer, I help startups with everything from idea discovery to product design and release.

Originally from Ukraine, I currently live in Toronto, Canada where I do things that I love — web and mobile app design. However, that was not always the case.

I started my career in marketing helping brands to get more exposure to their products. Throughout my full-time employment journey at tech companies and marketing agencies, I quickly realized the importance of thoughtful design.

At some point, I saw that I could accomplish way more by building products instead of just market them. The year 2015 was a turning point in my career when I pivoted into product design, learning everything myself because of my curiosity and desire for having better products.

Today, with five years of experience in product development, I found myself at a sweet spot — where I create products that are both user-centred and profitable.