About me
& what I do.

Five years ago I was a fresh marketing graduate, landing my first real job at an agency, helping clients to get more exposure to their products and brands. The following employment journey with a number of companies and tech startups led me to realize the importance of thoughtful design.

Since then I completely reexamined my career and pivoted into design advocating for the user, learning everything myself because of my curiosity and desire for having better products.

Today, with years of experience in product design and development, combining with a marketing background, I found myself at a sweet spot - to be able to create products that are both user-centred and profitable.

So what exactly do I do?

In short, I design web and mobile apps.

Talking more specific, I specialize in designing digital products to solve user and business problems. By doing so, I lead projects from concept to release through iterative development and delivery.

The entire process of going from a concept to release and gathering user’s feedback is quite challenging and exciting.

A lot of clients come to me and ask to do things that I'm thrilled to do for them. The thing is that I'm successful of doing these things, because I have an established framework that I use, in other words — the design process. I'd like to walk you through it a little bit so you know what to expect if we'll work together.

Phase 1

In the beginning, there're lots and lots of questions. Like, what's the company goals? Who're the users and their pain points? Do the brand's and user's needs align? What is the real problem we are trying to solve here? What's the competition? What's the success and failure look like?

This phase typically consists of multiple research sessions and interviews to immerse into client world and understand the brand, market and most importantly — the audience. The discovery phase drives all the aesthetic decisions that we make, helping to build the right strategy, which in the meantime helps to create a successful product.

Phase 2

This phase is like removing all barriers and coming up with lots of ideas and solutions. Sketching, wireframing, resting and coming back to a project with fresh eyes to ideate again.

This is an important step to come up with as many ideas as possible as not always the first thing to come up to your mind is the right one.

Phase 3

This phase is about taking rough ideas and validating them. Building a high fidelity concept or prototype and presenting it to stakeholders and potential product users. It allows to identify any issues with the current idea at an early stage and get feedback before wasting resources on development itself.

Phase 4

Looping between phase 3 and 4 to improve and refine the concept, building a high fidelity design. Handing off the assets to a development team and curate the development process to make sure the implemented product is accurate and meets design expectations.

Phase 5 & beyond

The truth is that the real design is never fully completed. Once the product is out and people use it you can see the many ways to improve it. Building new features and updates will relaunch the process with phase 1 again.

This may seem like a long and complicated process, but this framework helps to build projects properly, maximizing the chance of success.

The final product is not about the colors, typography or what features are here and there. It's about the overall user experience when a person interacts with the product including all the touchpoints that surround it, like onboarding process, usage feel, customer support, loyalty, social meaning and more.

You may think: "Hey, this is all unnecessary. I just want a website or an app and I know exactly what I want to see there." I guess in this scenario, we are probably won't be a good fit.

Still here reading this? Well, I assume you want to build something great together! So let's do it.