Design & strategy
for start ups & scale ups
Feel free to
reach me out
Twelve years of shaping web
and mobile apps that work
My projects have taken me
across variety of fields
Over
20 MILLION
people use products I've worked on
2020-Present
RBC Mobile Banking
Partnering with cross-functional teams to deliver a broad range of mobile experiences, including:
A product discovery and account-opening journey designed to feel effortless, guiding users from early interest to using a product with clarity and confidence.
A referral campaign mechanism that drove a 40x increase in new account acquisitions in its first year.
A smooth, high-stakes migration experience for 800k acquired HSBC Bank Canada clients, designed to maintain trust and continuity at every step.
… and much more in between.
2021-2023
Limbo
Collaborated with a team of creatives to design a product that helps Hollywood professionals — directors, supervisors, scriptwriters, VFX studios, and beyond — manage complex, full-scale projects.
This tool streamlines every stage of the production pipeline, from pre-production to post-production, enabling teams to create movies and TV shows faster and more efficiently.
2019-2020
RideAlike
Designed a mobile app for a peer-to-peer car-sharing start up, that creates a smooth rental experience and enables owners to earn income from their idle vehicles.
The platform also includes car-swap feature where users can match with other owners and temporarily exchange cars.
2019-2020
Pyroforex
Designed a seamless web and mobile experience for an online currency exchange and money transfer platform that makes it easy for users to send and receive money across borders with low fees and transparent rates.
2018-2019
Fundrails
Designed a cloud-based fund-management tool that brings clarity and efficiency to a highly regulated, documentation-heavy domain.
The platform helps investment teams launch new funds faster, manage investor data more accurately and reduce administrative burden across the entire lifecycle.
