Initially, Fundrails intended to be a small addition to fund manager's tech, but over the course of iterations, it pivoted into a large enterprise-level fund administration software. Fundrails' goal is to provide technology that reduces costs and drives innovation for fund managers, who operate on legacy technologies and imposed by multiple layers of operating and distribution costs on investment funds.
Working closely with developers and finance industry experts, my role is to build an easy to use interface to help our users with their daily routine. Targeting both investors and fund managers also opened up a whole lot of learnings industry-wide and unexpected passion for investments.
"ZOOTCH lets you instantly communicate with people close by, even if they’re not in your contact list" - is the motto of the app. During our research, we discovered the necessity for people to have a simple messenger to connect to peers nearby without sharing any personal data such as a phone number or Facebook page. Built on this privacy foundation, Zootch also lets you create group chats and events, all in your vicinity.
Launched in 2018, my role was to develop the initial concept followed by designing mobile apps, website and helping the team with branding and strategy. Currently, the app grows fast showing considerable adoption among universities and schools.
NetZero was a test project run by FundThrough — a leading online factoring and invoice funding platform. Their goal was to develop a proof of concept product similar to their existing services but with key improvements that none of the competitors had at that time.
During this collaboration, my role was to design a web app for payors and payees, considering all the research and feedback the team has gathered before. NetZero turned out to be an instant hit making FundThrough implement this secret sauce into their main products, helping businesses moving faster than their customers’ payment terms.
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Being a Founder, I led this project from the discovery phase and defining the product through the iterative development of MVP. During a user-centered approach in design, I collected the data from research, usability tests and user interviews to create the app that solves users pains with minimal distractions.Read case
As a traveler who always faces the necessity to utilize a variety of apps to plan, book and track trips, I designed this concept to see if it's possible to create an ultimate solution for the journey. The research and design decisions showcased in a short case study.Read case